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Continues rollout of concentrated powders.
June 24, 2010
By: TOM BRANNA
The recession is over and so is Procter & Gamble’s foray into low-tier laundry detergent. The company confirmed yesterday that it is no longer making Tide Basic, the cheaper version of Tide it started testing during the recession.
A P&G spokeswoman said the test on Tide Basic ended recently, but the company declined to comment on why it has stopped making the product or what its findings from the test were. However, the company continues to reformulate its detergents and will launch more compact formulas in the near future. More info: www.pg.com
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